Sport

Jastrzębska Spółka Węglowa S.A. considers sport an important part of the life of a community, therefore the Company supports both top professionals and amateurs. The Company’s sponsorship activity also plays an important role in developing relations with local communities, supporting regional development, in working to ensure that the Company’s corporate brand is positively perceived and in improving our employees’ sense of identification with the organisation.

Based on our experience to date, the Company puts the greatest emphasis on supporting sports, especially professional sports. That area is subject to the most in-depth analysis in terms of mass media and public reception, while the Company’s partners are given tasks and goals to achieve in sport.

The Company’s commitment to sporting projects brings measurable benefits:

• building a positive image of the Company as a mining company through associating its brand with positively perceived activities of the organisations sponsored by the Company;
• promoting the Company’s brand by increasing its recognition outside the community of the Company’s customers and recipients;
• communicating the Company’s message to communities of significance to the Company and accentuating the importance of the consistently high quality of projects and initiatives undertaken by the Company;
• building the Company’s reputation and winning the public’s recognition and appreciation;
• making Jastrzębie-Zdrój and the surrounding areas more attractive as a place good to live, work and develop people’s passions and fulfil their ambitions, and creating the best possible educational and health conditions for the children and teenagers living in those areas.

The image of our brand is shaped by, above all, the Jastrzębski Węgiel Sports Club and the GSK Jastrzębie Hockey Club, which promote JSW and Poland during all major competitions held in Poland and worldwide.