The conference, which was attended by dozens of companies from all over Silesia was to promote the principles of corporate social responsibility and a practical approach to provide examples of companies in implementing CSR (Corporate Social Resposibility). Jastrzebska Spółka Węglowa was represented by Jarosław Zagórowski, its CEO and by the team responsible for the Company's corporate social responsibility.
- CSR in business is very important, because thanks to it, you can have a positive impact on the environment inside and outside the company. It is because of introduced elements of corporate social responsibility, that employees can be proud that they work for our company. We have always put our employees first, because we realize that without them our business would not exist. We are perceived outside as a professional company, which engages in the most important activities for the local community - said during the conference Jarosław Zagórowski, CEO of JSW S.A.
CSR strategy supports the company in the implementation of economic, social and environmental goals. Companies incorporating social responsibility into the mainstream of management, achieve good financial results, allowing for the satisfactory development and maintenance of jobs. They use natural resources in a way that does not cause the degradation and deterioration and does not threaten the living conditions of future generations. The report prepared in 2012 at the request of Polish Agency for Enterprise Development , "Assessment of the implementation of the standards of corporate social responsibility" shows that the concept of "corporate social responsibility" is known by only 31% of the representatives of companies operating in Poland. Two-thirds of those who declare their knowledge of the term, carries out activities related to it.
JSW has the position among those companies. Examples of activities carried out by JSW in the field of corporate social responsibility CSR were presented by team members - Agnieszka Barzycka and Stanisław Sitek. They talked about the most interesting activities in a highly original and accessible way, which has been very much appreciated by the participants of the conference. They mentioned implemented CSR strategies, campaigns to improve the image of the Polish mining industry, in which JSW employees are involved, annual thematic JSW calendars and Young Talents Academy of Jastrzębski Węgiel which is conducted jointly with the volleyball club Jastrzębski Węgiel. The participants had also the opportunity to see the exhibition of children photos – the heroes of this year's Company calendar - who represented professions supported by JSW - pursuing at the same time idea of corporate social responsibility. The presentation ended with a video projection of a new film of JSW Group with three-dimensional technology implemented.